What kind of media institution might distribute your media product and why?

I feel that the publishers that would publish my magazine would be more likely to be medium/small companies. For example the publisher of the magazine Rock Sound is a small one and I feel that my magazine would benefit from a smaller publishing company as it would make the magazine more 'underground' and this would work well will the target audience I have chosen. However, going for a smaller company would mean a smaller distribution scale which would impact the amount of copies sold.

Taking this into consideration I thought about going with the publisher Bauer, but researching I discovered that Bauer already publish Kerrang! which is a magazine that is similar to mine. So it wouldn't really be a good idea to go with Bauer. IPC are Bauer's biggest rival in the UK so it would probably be more approprate to go with them and eventhough they already publish NME, that magazine is very different to my magazine and it would allow IPC to go up against Bauer more successfully if they have a magazin that would rival one of Bauers a lot. An upside of going with a publisher like IPC would be that the magazine would be distributed on a very large scale which would result in high sales. However a disadvantage would be that I might lose some of the editorial independance as IPC are such a large company they might want to control what goes into the magazine. They would probably want to put a great deal of adverts into the magazine and this would take away from the music feel. IPC would however have the money to allow my magazine to expand online and also perhaps podcasts could be produced to go along with the magazine and these could be available to download on iTunes. The distributor of IPC magazines is MarketForce, and as my magazine would also need a distributor I feel that MarkerForce would be a good one to use, which supports the choice to use IPC. "We pride ourselves on our ability to get the basics right. But more importantly, we believe in creating added value for you, innovating at retail and getting your products to market effectively." is a quote taken directly from the MarketForce website. To me everything in this quote sums up what you would want a distributor to be so I would gladly go with using MarketForce as the distributor of my magazine. I would prefer to go with self-publishing but I feel that would not be the practical option and would be less likely to lead to a successful magazine.