How did you attract/address your audience?



My Final Products

I feel that my magazine speaks in the language of my target audience quite well. The languge I have used is quite informal which is more appropriate than formal for my target audiences age range. In the double page spread article the article has a chatty feel to it as it is an interview. The questions aren't just set questions, they take into account the answers that 'Sayer' has given. I would say the overall voice my magazine has is that of a good friend, or perhaps a friend but who you are not really really close to. I say this because even thouh the magazines text reads informally it isn't how you would talk to a really close friend.  The language used is quite modern. I have used words like "fresh" to say new and "chat" instead of talk. Use of words like these also fit with the age of the target audience. I feel that the colour scheme of my magazine also speaks to the target audience because the colours aren't bright. The majority of colour that I have used is a deep shade of red. If I has used a bright red the magazine would look more 'friendly' and I feel that for my magazine genre a darker colour would be more appropriate. The masthead is in black text but I have added red to it in a way which makes it look slightly tarnished which again fits with the music genre of my magazine. Another thing that I feel speaks to the target audience I decided on would be the coverlines. The bands that I have mentioned on the cover would all be bands that people who listen to the alternative genre would like and most likely will have heard of. I have included a lot of band names on the cover so that it is obvious what genre of music my magazine is for.  The picture on the cover of the magazine is somebody playing a guitar which makes it obvious that the magazine is a music magazine so if someone from my target audience saw my cover on stand they would automatically know that it is a music magazine, so it would speak to them in that way.

Another part of my magazine that I feel would speak to the target audience is the layout of the pages. The way they are designed looks quite modern and the information included on the page would be of interest to the people belonging to the group of people that I am targeting at. The age range that I am targetting is late teens to early twenties and I feel that the modern feel of the pages will appeal to that age group. The information and questions that I have put on the double page spread would also speak to the target audience as I feel that what I have chosen to write would be something that they are interested in. Seeing as my target audience includes both female I tried to include bands which include members of both sexes or all male bands and all female bands. Florence + the Machine, despite the name sounding like a group, is a solo female singer so I uncluded her name on the cover to show that the magazine covers both sex music artists. All Time Low are an all male band. I also included male bands with female frontwomen. For example, Automatic Loveletter, Paramore and The Pretty Reckless. I thought it would be a good idea to include bands like these on the cover as they would help attract a female audience.